Experience
Leadership roles across six countries
From media sales in London to running a business end to end in Sydney. Full details are on LinkedIn, and a CV is available on request.
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Sydney2024 to 2026
Managing Director
Media intelligence and artificial intelligence software, Australia and New Zealand, inside a global group
Focus and lessons
Running a high-growth business-to-business software and media intelligence company end to end within a global private equity matrix: driving full profit and loss accountability, growth in annual recurring revenue and earnings margin discipline, proving that commercial rigour, operational governance and growth can accelerate concurrently. Key lessons in applied artificial intelligence commercialisation, high-stakes content licensing, ISO 27001 operational delivery, and leading cross-functional executive teams through internal talent promotion.
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Sydney2022 to 2024
Chief Commercial Officer
The same business, after its acquisition by a global group
Focus and lessons
Professionalising a founder-led technology scale-up after acquisition: structured predictable enterprise pipeline development, revenue forecasting and multi-tier account management without eroding the agility, founder mindset and customer closeness that drove early traction. Delivering earn-out commercial targets and multi-sector enterprise retention across corporate and public sector accounts.
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Auckland2020 to 2023
Managing Director and Founder
My own commercial advisory business, working with technology scale-ups from Canada, the United Kingdom, Singapore and New Zealand
Focus and lessons
Diagnosing business-to-business software and technology growth from the outside: advising international scale-ups on cross-border go-to-market strategy, channel partner ecosystems and commercial expansion across Asia-Pacific, Europe, the Middle East and Africa, and North America. Identifying repeatable, scalable revenue engines versus the localised commercial friction that fails to translate across international borders.
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Kuala Lumpur · Singapore2019 to 2020
General Manager, Southeast Asia
A data and innovation start-up entering the region
Focus and lessons
Establishing a regional go-to-market beachhead from a standing start: built an enterprise technology and data analytics footprint across Southeast Asia by aligning international innovators with regional blue-chip enterprises. Rapidly building executive stakeholder trust across cross-border ownership, local partners and enterprise clients amid unexpected global macroeconomic disruption.
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Kuala Lumpur · Singapore2018
Group Head of Revenue, Asia-Pacific
An advertising technology business
Focus and lessons
Navigating programmatic advertising technology and media planning software through an acquisition: deploying self-service, scalable software platforms to democratise customer access and build repeatable annual recurring revenue models. Managing go-to-market alignment, pipeline continuity and revenue strategy during rapid corporate acquisitions and ownership changes.
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Kuala Lumpur · Singapore · Chicago2013 to 2018
Vice President, Global Sales and Marketing
A founder-led, bootstrapped stock content and design platform, across 16 markets
Focus and lessons
Balancing product-led growth in digital commerce with relationship-led enterprise sales: leading multilingual global commercial organisations across 16 diverse markets, including Japan and China. Discovering that hyper-localised buyer behaviour, regional platforms and native-language execution consistently outperform generic global playbooks when driving visual content licensing at global scale.
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Singapore · Kuala Lumpur2008 to 2012
General Manager, Southeast Asia
A media intelligence business; rose from Sales and Client Services Director, then led a three-way merger as Integration Director
Focus and lessons
Scaling business-to-business media intelligence software and orchestrating complex post-merger integrations: built high-performing, multilingual regional operations and managed multi-company integrations across Southeast Asia. Learned that client retention, contract renewals and team culture are the definitive determinants of post-merger integration success.
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Auckland2004 to 2008
General Manager
A New Zealand media monitoring and measurement business; rose from sales and client services
Focus and lessons
Executing customer-centric operational transformation and commercial consolidation through acquisitions: scaling media monitoring, intelligence and advertising measurement by modernising technology platforms and restructuring customer propositions. Integrating tuck-in acquisitions into the core operating model while maintaining flawless client service continuity and high-retention enterprise partnerships.
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London2001 to 2004
Business Development Manager
A media intelligence business
Focus and lessons
The fundamentals of enterprise business-to-business selling and government procurement: mastering outbound business development and consultative solution selling in media management, tailored to discerning decision-makers across leading public relations agencies, FTSE-listed corporates and public sector tenders.
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London1999 to 2001
International and display advertising sales
Two publishing businesses
Focus and lessons
Rigorous outbound prospecting and commercial pipeline discipline: high-velocity cold business development, outbound account prospecting and foundational pipeline-conversion discipline across international consumer publishing and sports media.
Get in touch
For executive search, hiring and board conversations, or to reconnect, message me on LinkedIn. I reply personally.