The simple reality is that companies need to sell more per business-to-business (B2B) salesperson The old ways just won’t cut it, and sellers must evolve their skill sets.
A superb critique of American individualism is available in the highly popular Netflix series, ‘The Queen’s Gambit’. The mercurial Chess-playing Beth Harmon is a genius – a concept that aligns well with individualism.
Suppose consumers pay a penny or two to read an individual article or several pennies for a bundle. Readers could set a daily limit to manage budgets. A micropayments-based approach for news content would potentially result in more varied consumer consumption patterns.